How much is the number of followers you have in the commercial photography industry worth? This number can be far more important than you think.
Photographer Yvette Roman says she lost a job in a Canon advertising campaign because she did not have 50,000 followers on the Instagram.

In a recent interview for the online entrepreneurship education platform The Futur she talks about how to be a professional photographer in the world today. At 17.5 minutes of the video, she tells the story of losing the biggest job of her career.

Let’s talk about followers and followers mattering. I’ll tell you that I booked a huge job — it would have been the biggest job of my career, commercially. I’ll just say it: with Canon. To shoot an ad campaign for them. I got the job, it was amazing. And then literally 20 minutes later, after I had already started making calls to start booking a crew because it was coming real fast, they called me and said, “Oh my God, we can’t hire you.”
And I said, “Why?”
And they said, “Because you don’t have 50,000 followers on Instagram.”
Roman, who currently has about 1,000 followers on Instagram, was understandably confused as they originally told her that her work and style would be perfect for this job. But she was informed that this was an HR decision rather than a creative decision.

“At first, I thought, ‘Okay, I’m giving up, that’s it, I’m done,’” Roman says. “I never want to see a camera again. That’s it.”
But Roman sees this experience as an alert to adapt now.
“I realized that with this next iteration of my career […] I have to be able to work that out.”