The first smart battery for Sony A7III, A7R III and A9

One of the biggest questions we have about cameras is whether it is worth buying  batteries that are not produced by the camera brand and if they are, in which brands we can trust...
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Win a RED HELIUM 8K Camera + $200,000 in cinema gear by entering the...

Lighting innovators Aputure just announced the return of the Aputure “Light This Location” film challenge! By entering this epic filmmaking competition you have a chance to win a RED Helium 8K camera and a ton of other prizes out of...
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LIVE: Blackmagic Design Announces Product Update Live Stream

Blackmagic Design today announced it will hold a live stream on August 8th, 12:00pm PDT to provide updates related to the company’s post production and camera products. Held by CEO and co-founder Grant Petty,...
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How To Work With Models: Don’t Be A Creeper

In this video, Brett Seeley and model Annie Parker chat during one of their photo shoots to share some tips on how to work with models more respectfully. While some of this seems like common sense, it...

Cooking video technique tutorial went viral. The technique can be used in other areas.

In the following video James analyzes Daniel's video:This week, the Canadian producer and filmmaker Daniel Schiffer published a video about cooking video techniques that went viral on youtube, Instagram and Facebook. The reasons for going...

“Challenge Accepted” – DJI’s new gimbal will be announced on the 17th and will...

DJI posted on its Instagram and Twitter account a video titled "Challenge Accepted" yesterday. In the video we can see the phrase "Lighter and more Intelligent than Never" which we concluded that the new model...
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Wow! Sigma announced the world’s smallest Full Frame camera and Video12-bit CinemaDNG !

Today Sigma launched these three new E and L-mount lenses: Sigma 35mm f/1.2 FE US $1,499.00 Sigma 14-24mm f/2.8 FE US $1,399.00 Sigma 45mm f/2.8 FE US $549.00 But the big news is this: Sigma just announced their new...
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Irix Cine 150mm T3.0 Macro 1:1 Announced (Canon EF, Sony E, MFT, PL mounts)

Irix is a recent name in the industry, a company known, since 2016, for its lenses for photography, solutions carving a niche, with three lenses, 11 f/4.0,  15mm f/2.4 and a 150mm f/2.8 Macro 1:1. Besides...

Price and Images of Sigma 14-24mm F2.8, 35mm F1.2 and 45mm F2.8 lenses leak...

Sigma has already promised that plenty of glass is on the way for the latest mirrorless systems, from Sony's E-mount bodies to the L-mount system in which it's an alliance partner. And if a handful of...
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Sony 35mm f/1.8 FE officially announced

Sony today announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F. The compact dimensions and lightweight of this full-frame, large-aperture lens...

DaVinci Resolve Studio 16 Public Beta 5 Released

We are pleased to announce that the public beta 5 for DaVinci Resolve is now available. What's new in DaVinci Resolve 16 Features marked with * are in progress. Features marked with ^ have additional descriptions below Key...
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Insta360 Titan: 10-bit, 11K 360VR with 8 Micro Four Thirds sensors

11K VR has arrived. Shipments began today for Insta360 Titan, the world’s first 11K unibody VR camera. The eight-lens camera raises VR production to a cinematic standard, combining ultra-high-quality imagery with an efficient, streamlined workflow. Insta360...