DJI raised its price on Mavic 2 series by 13% in response to the U.S. and China trade war. This is the first major brand that cites the trade war for the reason of a price hike, and there might be more brands that follow.
Instead of absorbing the tariff in its entirety, DJI is splitting the bill with the U.S. consumers. The Trump administration announced via Twitter about the 15% tariff that officially went in effect after the Labor Day weekend.
If the trade war continues, pricing on gadgets might rise even more. Companies with more competitors choose to pay for the cost so far. Apple is trying to leave China and go for India, but it takes years to build global partnerships that produce one of the best phones in the world.
In a joint letter by Sony, Microsoft, and Nintendo, the current tariff could cost U.S consumers $840 million and 200,000 U.S jobs.
As many brands scramble to come up with a plan, it is difficult to replace China as the world’s manufacturing hub. As best demonstrated by recent documentary American Factory, it’s hard to match China’s infrastructure, supply chain, and efficiency.